Plovdiv – a city with many names, as ancient and eternal as its motto suggests, bearer of
titles such as European Capital of Culture. Throughout its 8000 years of history, Plovdiv has
had a place of significance in the hands of every civilization that has held it, but what is it
about it that inspires such reverence?
Built atop 7 hills, like the great cities that have risen to legendary status throughout history,
Plovdiv has an almost mystical draw to it that can be felt in its very atmosphere. It stands
proud in the heart of the sunny Thracian plain, nourished by the Maritsa river, its hills
towering over the landscape like sentries. Its people are just as sunny and laid-back as the
climate, experts in the art of enjoying life without a care in the world.
It’s easy to forget your own worries and just lose yourself in the feeling of exploring Plovdiv’s
cheery streets. The beautiful Baroque architecture of the Main Street, the colorful, artful
style of the Kapana district, the fascinating Old Town reserve and countless pieces of ancient
history strewn across the city create a unique tapestry where old intertwines with new in
Surrounded with beauty on all sides, Plovdiv is framed by the Rhodope mountains, a place
steeped in folklore and tradition. Nearby are the Valley of Roses, where the Damascena rose
grows abundant, and the Valley of the Thracian Kings, where the ancient Thracians buried
the most notable members of their society in tombs hidden inside mounds of earth. The
nearby vineyards produce rich and fragrant wines that have gained worldwide recognition.
The Black Sea coast is only three hours away – golden sands, sunny beaches and an endless
expanse of turquoise waters, home to a lively party scene and centuries-old historic towns
In the 21 st century, Plovdiv continues to flourish, with an ever-growing cultural scene and fun
to spare. It hosts hundreds of events every year, from concerts to festivals to fairs, attracting lovers of art, music, entertainment of all kinds and fine cuisine. International musical
artists choose Plovdiv as a venue for their concerts, often holding them in its famed Ancient
Roman Theatre itself. The streets are often filled with performers in vibrant costumes, folk
dancers, handcraft market stalls and buskers. At night, the easy-going mood gives way to a
wild nightlife, dance parties raging until the early hours of the morning.
Plovdiv is a city full of life and energy, a place where you can enjoy the simple things. A
gateway to the past, but also firmly grounded in the modern era, where folk tradition and
pop culture coexist to form a timeless masterpiece that can only truly be experienced in
person, and never forgotten.