Pamporovo takes over the Balkan markets
Pamporovo Rhodope winter resort is a preferred tourist destination among lovers of winter sports on the Balkan Peninsula. Turks, Greeks, Romanians, Serbs and Macedonians are the most frequent foreign guests of the resort in the last few years, British and Israeli programs are traditionally strong. Russia’s interest isn’t lacking either, “a very perfect ratio of charter programs to unorganized tourists, this is the best formula for a successful sustainability and durability of the client’s portfolio”, commented the executive director of Pamporovo AD Marian Belyakov. According to him, the resort continues to report records growth of tourists this season is close to 9%. Last year was considered record-breaking in the last decade - an increase of 17 points, but winter 2018 surpassed all expectations despite the weak snowfall.
Even bookings for the next season are already being made, one of the reasons for this is the possibility that the ski lift in Pamporovo will be taken to the ski slopes in the resort of Chepelare, as well as Mechi Chal peak is reachable by free shuttle buses. “There is no such thing in Bulgaria anywhere and it is made entirely like the western resorts. There we know about such unions in many places. They unite. They give a total mileage to the ski slopes. Undoubtedly, people like it, enjoy it, and that adds a very high added value to the price of the service”, said Belyakov.
A very strong advertisement for the resort was this year’s World Ski Championship for Journalists, which was reflected in the media in more than 50 countries. “At least in the opinion of the journalists themselves it’s the best organization which they have had so far for the last 20 years. This is an ad not only for Pamporovo, ski tourism in Bulgaria but also for the country itself”, underlined the Executive Director of Pamporovo.
The main goal remains the turning of the resort into a year-round tourist destination with attractive packages and offers. Observations show that more and more people prefer the coolness of the mountain and holidays among the ancient forests and during the May and summer holidays.
