Spanish and French tourists have rediscovered Plovdiv

100 groups of tourists from Spain will meet this year in Plovdiv. According to the mayor of the town Ivan Totev, such a flood of guests from Spain is a real phenomenon and is due to the strong advertising, which the city made alongside the title of European Capital of Culture in 2019.

50 other groups with holidaymakers from France have already booked their excursions to Plovdiv. The number continues to increase of recordings by Italian travel companies. According to the mayor, however, the guests from Botusha come to Plovdiv mainly because of business meetings. The reason is that there are many Italian investments in the city under the hills.

Currently, companies are discussing options how Plovdiv from a business destination to become the preferred tourist destination for the Italians, said Totev. In his words, part of these steps is a large-scale advertising campaign of Plovdiv, which is currently being held in Rome.